• Youth Machine is the Los Angeles-based creative identity of multidisciplinary husband/wife duo Clifford and Erica Lidell. Drenched in teen angst and armed with an unapologetic approach to creativity, they explore various mediums, such as design, music, and technology, in pursuit of a holistic brand experience that encompasses every aspect of their idealistic vision.

    Through fashion, they release narrative-led collections of highly stylized contemporary silhouettes, each piece thoughtfully purposed as an individual contribution to the larger multidimensional story.